Why is Search Engine Optimization(SEO) important to every business?
Google processes more than 3.5billion search on a daily basis(source: http://www.internetlivestats.com/google-search-statistics/ ). Most users are looking for solutions to their problems, many with the intention to spend to solve their predicament. Can your potential customers find your company on the internet?
While competition is stiff between companies trying their best to project values and bring their brands and products across to end-users, most business has neglected Search Engine Optimization. If your potential clients cannot find your company website, they WILL NOT consider your services/products at all. “Out of sight; out of mind” – this is true when it comes to online marketing. Every client who did not see your website will go to your competitor.
To ensure your website reaches the end user who has the relevant search query, Google has opened up Google Adwords Planner Tool. This tool allows businesses to discover what users are searching for in Google, and it allows you to optimize your page based on the keyword users enter. This groups of searchers will be your leads and eventually your sales.
Who should use SEO?
Businesses and people who needs traffic to their website. Most businesses in Singapore has moved from traditional brick and mortar to establishing a online presence. With 73% of the Singapore population uses the internet, businesses place a big investment into their internet presence to reach out to these customers online.
A business website’s main purpose is to generate leads which translate into sales. Websites who have yet to generate a lead due to low presence in the SERP should also use SEO to achieve a positive return on investment of their website.
SEO Web Design
I can help your company create a brand, design a website, upgrade an existing one, develop cutting-edge e-commerce platforms that are responsive and more!