How to do On-Page Optimization
After all the in-depth keyword research you have done, the choices have been narrowed done to that few with quantity of searches and quality of buyer intent. So, how to reach out to these searchers who are looking to buy your products? This guide will provide you with what you need to know about the industry’s best practices about On-Page Search Engine Optimization.
Before you continue, a few terms you must know.
- Keyword Density – how many times your desired keyword have appeared on your page.
- Meta tags looks like this <title>, <h1>, <h2>, <meta name=”description”>. These are the technical components that search engine looks for in your website to decide what your website is about and how to rank your website accordingly.
- Permalink URLs – your website’s url. More importantly is your inner page URLs.
- Click-through rate – number of users that click on a specific link out of the total users that view a page, email, or advertisement. ( https://en.wikipedia.org/wiki/Click-through_rate )
Google penalizes over optimization of keywords within your page. In late 1990s-early 2000s, most search marketers blend their keyword 500 times into their backgrounds for optimal search rankings. However, Google has evolved since and Google has never failed to penalize over optimization of keywords. That in mind, how can we optimize our keywords without risking a Google penalty?
Most industry experts swear by 3-5% for keyword density- ie. 10 keywords for a 500 word blog post/business page. However, SEO competes on doing things smarter and better than your competitors. For that, I googled the keyword ‘Laksa’ and this page shows up as the first result.
As we can see in the above article, “Laksa” is the primary keyword, and relevant keywords are “katong laksa”, “laksa in Singapore”, “types of laksa in Singapore” and “home-grown Katong laksa”. Lets see how these other keyword ranks.
Ranks for keyword
“katong laksa” – #5
“laksa” – #1
“laksa in Singapore” – #4
“types of laksa in Singapore” – #1
“home-grown Katong laksa” – #1
“Singapore laksa” – #1
The point which I want to bring across for the above article is the smart usage of keywords. “laksa” has been used 7 times, but each time with another variation to rank for other keywords. The utilization of each variation ranks #1-#5 for at least 5 other keywords.
Google has revealed that it is best to use three to five words in the slug of your permalink. The first three to five words carry more weight in terms of value to SERP. So, keep your URL short and sweet and use target keywords in your URL permalinks.
Use hyphens(-) for keyword seperation in URL.
Many websites use underscores(_) to seperate keywords. Google reads hyphens(-) as spaces between words for URLs and underscores as a part of the word. The impact of using underscores(_) could mean that Google reads hi_im_cyrus as a word instead of your intended hi-im-cyrus.
Use lower case letters in URL.
Did you know that when you manually input a website’s URL, it is sent as a string of numbers to the internet’s DNS to translate the URL into a computer-readable IP address? Hence, uppercase letters are avoided as it changes the URL into an un-intended IP address. In the long run, you could lose out a lot of link juice from authority site should your permanent URL be http://www.seoserviceconsultant.com/Cyrus as compared to http://www.seoserviceconsultant.com/cyrus.
Meta tags are important to show what your website/page is about to users who have found your website. It is crucial for user click-through rate. Below is an example using my main page’s meta description.
To change this, simply input the code within the page and the Google’s crawler will change your meta description accordingly when Google’s bot crawl your website.
<meta name="description" content="This is an example of a meta description. This will often show up in search results.">
Or, for lazy folks like me who uses WordPress, simply install a plug-in called “SEO by Yoast”. There is a Meta description option available on every page so you could customize accordingly. Meta description, however, is not a Google ranking factor. For me, I use it show people what my site is about.
That is all for now. Please email if should you have any questions. Cheers!View more